Design
Lowe’s
My creative team developed and produced the Spring 2019 Outdoor Living promotional brochure “Spaces.” The brochure was available at the in-store display showcasing the new outdoor living furniture collections and accessories.
My Life Track
The My Life Track health and wellness program was developed to give employees and their families resources to improve the lifestyles and overall well-being. I managed all creative for Lowe’s My Life Track brand development, responsive website, print collateral and broadcast communications.
Home Depot
I designed and led the production of The Home Depot Kitchen Remodel Guide and Guide to Hard Surfaces brochures. The brochures helped simplify the complicated process of a kitchen remodel. Both brochures were available to customers in the Kitchen department as well as the consultation desks where customers meet with a designer to create their kitchen space.
DYMO
Following the acquisition of several technology brands, DYMO needed to streamline its presence in the marketplace. This was achieved through a global rebranding initiative effecting all packaging, collateral and digital assets. Following rebranding, DYMO brand presence is consistent and easy to navigate in a retail environment, from entry to premium level. I was responsible for rebranding over one hundred SKUs domestically and directed the rebranding initiative globally.
Fannye Cooke Natural Area
I led the design and print production for this capital campaign to raise money for the development of a new natural near Jackson, MS. The suite of materials includes two informational booklets with custom die cut pockets, a trifold brochure, a donation card, and summary sheets, all contained in folder.
Acuity Brands
Print-On-Demand
I led the Print-On-Demand initiative which replaced physical inventory with a digital storefront where Acuity Sales and Marketing colleagues could access current versions of their required materials, have them printed, packed and shipped.
Dupont
Brand building and special projects for DuPont™ including enhanced brand positioning for DuPont™ Teflon® reinforcing their position as the leader in the non-stick coatings category.
Virtucom
Virtucom provides education technology for K-12 school systems nationally. Corporate identity development. Logo, letterhead, envelope, business cards and folder.
