Morgan Stanley Reserved
I managed creative and directed the development of monthly Morgan Stanley Reserved Living & Giving email program promoting partners with enhanced client offers. Each deployment was A/B tested to gather data on how to better position future communications. In addition to the email program I directed an initiative to improve the desktop and mobile user experiece for msreserved.com.
Nissan and INFINITI – OEM Proud Campaign
Independent Repair Facilities receive emails with promotional offers encouraging them to use Nissan and INFINITI OEM parts. Each email is customized to the recipient with local dealer name and contact information.
Nationwide Pet Insurance
I developed creative and consulted on messaging for an email program for new Nationwide Pet Insurance clients. The emails are meant to be a fun and informative introduction to all the benefits of Nationwide Pet Insurance. The content of each email is customized to the recipient and creative was developed specific to both dog and cat owners.
