Design
DYMO
Following the acquisition of several technology brands, DYMO needed to streamline its presence in the marketplace. This was achieved through a global rebranding initiative effecting all packaging, collateral and web assets. Prior to rebranding, DYMO product lines were inconsistent and difficult to navigate. Following rebranding, DYMO packaging is on-brand and easy to navigate, from entry to premium level. I was responsible for rebranding over one hundred SKUs domestically and directed the rebranding initiative globally.
Dupont
Brand building and special projects for DuPont™ including enhanced brand positioning for DuPont™ Teflon® reinforcing their position as the leader in the non-stick coatings category.
Virtucom
Virtucom provides education technology for K-12 school systems nationally.
Corporate identity development. Logo, letterhead, envelope, business cards and folder.
