Campaigns
Nissan and INFINITI
– OEM Proud Campaign
The purpose in creating the OEM Proud campaign is to inform Independant Repair Facilities of the benefits of using Nissan and INFINITI OEM parts instead of less expensive aftermarket parts that may be perform as well.
Photography
It is important to use photography that is authentic. Technicians can tell when a vehicle is being repaired properly.
Using realistic imagery gives the campaign deeper value.
Independent Repair Facilities receive emails with promotional offers encouraging them to use Nissan and INFINITI OEM parts. Each email is customized to the recipient with local dealer name and contact information.
Direct Mail
To further the OEM Proud campaign, Independent Repair Facilities were received branded boxes containing an introductory letter and OEM Proud stickers and hats.
