Glenn Ziesenitz :: Strategic creative

404.493.5003 | glenn@ziesenitz.net | resume

Hello. Thank you for visiting my site.

I manage brand consistency for multiple projects across print, web and broadcast communications. I currently lead creative direction on all communications for an employee wellness program for a Fortune 100 home improvement retailer. I have had considerable success increasing program participation and decreasing at-risk percentages by leveraging existing communications and implementing innovative new communications while adhering to a budget. I have designed, art directed and managed hundreds of branding and marketing communication projects from concept through completion. I understand strategic communications and know how to effectively lead a team and external resources through the implementation of creative projects.

Please scroll down to see a few samples of my work. Thank you.

DYMO - a division of NewellRubbermaid

Following the acquisition of several technology brands, DYMO needed to streamline its presence in the marketplace. This was achieved through a global rebranding initiative effecting all packaging, collateral and web assets. Prior to rebranding, DYMO product lines were inconsistent and difficult to navigate. Following rebranding, DYMO packaging is on-brand and easy to navigate, from entry to premium level. I was responsible for rebranding over one hundred SKUs domestically and directed the rebranding initiative globally.

DuPont™

Enhanced brand positioning for DuPont™ Teflon® reinforcing their position as the leader in the non-stick coatings category. Brand building and special projects for DuPont™.

River Bend Hunting Resort

Redesigned website, banner ad and print ad.

CHRIS Kids CHRIStal Ball

CHRIS Kids is a youth benefit organization located in Atlanta, GA. The above invitation and save the date card were created for their 2010 CHRIStal Ball, an annual fund raising event.