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I manage brand consistency for multiple projects across print, web and broadcast communications. I currently lead creative direction on all communications for an employee wellness program for a Fortune 100 home improvement retailer. I have had considerable success increasing program participation and decreasing at-risk percentages by leveraging existing communications and implementing innovative new communications while adhering to a budget. I have designed, art directed and managed hundreds of branding and marketing communication projects from concept through completion. I understand strategic communications and know how to effectively lead a team and external resources through the implementation of creative projects.
Please scroll down to see a few samples of my work. Thank you.
DYMO - a division of NewellRubbermaid
Following the acquisition of several technology brands, DYMO needed to streamline its presence in the marketplace. This was achieved through a global rebranding initiative effecting all packaging, collateral and web assets. Prior to rebranding, DYMO product lines were inconsistent and difficult to navigate. Following rebranding, DYMO packaging is on-brand and easy to navigate, from entry to premium level. I was responsible for rebranding over one hundred SKUs domestically and directed the rebranding initiative globally.
Enhanced brand positioning for DuPont™ Teflon® reinforcing their position as the leader in the non-stick coatings category. Brand building and special projects for DuPont™.
River Bend Hunting Resort
Redesigned website, banner ad and print ad.
CHRIS Kids CHRIStal Ball
CHRIS Kids is a youth benefit organization located in Atlanta, GA. The above invitation and save the date card were created for their 2010 CHRIStal Ball, an annual fund raising event.
Black Bird Home Gallery
Postcards and advertisements.
Corporate identity development. Logo, business card, folder, letterhead, envelope and website.
Corporate identity development. Logo, letterhead, envelope, business cards and folder.
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